Foodie magazine Bon Appétit has done something quite risky with this month’s issue. Photographers have left their cameras at their desks and used iPhones to shoot all the photos for the 43-page feature story of the magazine. This wasn’t Apple’s idea — Bon Appétit was working on a Culture issue, and the iPhone is part of the food culture now. “When we were discussing what the cover for the issue should be, we realized that nothing captures the zeitgeist of food culture like someone snapping a photo of their meal with their phone,” Bon Appétit Editor-in-Chief Adam Rapoport told me. “It’s what we all do — all of us. And so we then thought, ‘Wait a minute — what if we actually shot the entire feature well with iPhones?’ And I guess you could say that’s just how we think. As editors, attempting something new and different is what keeps our jobs interesting.” If it sounds like a gimmick, Cait Oppermann had a different reaction. “I was really excited ...
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