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IT Where Tech is a start-up technology provider from Pondicherry they provide Responsive web design ,Ecommerce design,Graphic Design CMS Websites,Logo Designs, Digital Marketing and Billing software

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How ad-free subscriptions could solve Facebook

At the core of Facebook’s “well-being” problem is that its business is directly coupled with total time spent on its apps. The more hours you pass on the social network, the more ads you see and click, the more money it earns. That puts its plan to make using Facebook healthier at odds with its finances, restricting how far it’s willing to go to protect us from the harms of over use. The advertising-supported model comes with some big benefits, though. Facebook CEO Mark Zuckerberg has repeatedly said that “We will always keep Facebook a free service for everyone.” Ads lets Facebook remain free for those who don’t want to pay, and more importantly, for those around the world who couldn’t afford to. Ads pay for Facebook to keep the lights on, research and develop new technologies, and profit handsomely in a way that attracts top talent and further investment. More affluent users with more buying power in markets like the US, UK, and Canada command higher ad prices, effectively...

10 Reasons Why You Should Invest in Mobile App Development

With mobile apps developed for mobile operating systems from Apple, Android, and others, you can create brand awareness and loyalty amongsta huge number of existing and potential customers. In fact, many customers now expect a business or brand to have its own dedicated mobile app. This means that it is not only becoming a necessity to gain a competitive edge over other businesses, it is becoming a necessity to avoid falling behind your competition. Having a dedicated mobile app adds to the credibility of the brand. Keeping in mind the importance that mobile applications hold in today’s society, it is only wise to create one for your business. Here are the top reasons why you should invest in mobile application development. 1. The World has Gone Mobile There is no denying that the world has gone mobile and there is no turning back. Consumers are using their smartphones to find local businesses. Your online branding efforts are being viewed via mobile channels....

eGym raises $45M Series C for cloud-connected gym equipment and fitness software

eGym , the Munich-based startup that offers cloud-connected gym equipment and supporting cloud software and app for the fitness training floor, has closed $45 million in Series C funding. The round was led by new investor HPE Growth Capital, while existing investors, including Highland Europe, also participated. The problem that eGym is looking to solve is that, whilst gyms have moved from a bodybuilder market to a mass market in the last 20 years, the technology in gyms lags behind. That’s despite the fact that better use of technology can help to reduce customer churn, the biggest pain-point of both gym operator and gym users. Comprising of an app for both gym user and trainer, combined with the company’s connected strength machines, the eGym Cloud makes it possible for gym members to receive better fitness instruction and an evolving and personalised fitness plan based on data collected as they workout. And by providing a better workout feedback loop, gym goers can get an i...

The 7 Best Mockup Tools for App Entrepreneurs

The 7 Best Mockup Tools for App Entrepreneurs When you want to create the greatest possible mobile app that you can build, you likely already realize that you’ll need a strong foundation to start with. Building an exceptional mobile app isn’t so different from crafting a luxury home in this respect. It all begins with the blueprint, base and groundwork. In the case of mobile, you’ll need a strong and durable mockup before you even consider putting your development team to work. Thankfully, app entrepreneurs have been gifted with an abundance of options to choose from when it comes to selecting a top-quality mockup tool to use. And there’s absolutely nothing wrong with performing your initial mockups on paper. Don’t let anyone tell you otherwise. There’s even something special about telling a friend your spontaneous new app idea, while immediately sketching out its wireframe on notebook paper. But, we’ve put together a list of The 7 Best Mockup Tools for App Entrepren...

Google Working On Its Own Consumer VR Hardware, Latest Job Postings Suggest

Google appears to be doubling down on virtual reality as they look to begin building “multiple” consumer hardware devices, according to new VR job postings on their site. Google’s current consumer VR offerings are confined to its Google Cardboard program, which allows consumers to experience rudimentary virtual reality with a simple system involving cheap headsets attached to smartphones. Now it appears that Google is working on hardware devices that do more than just act as bare-bones viewers for smartphones. Google’s VR ambitions were just in the news last week when Clay Bavor, its VP for Produt Management, left his work on other Google products to exclusively focus on managing the company’s VR offerings. The new job postings, first discovered by RoadtoVR , give a variety of hints suggesting Google’s future VR plans. This posting (for a Hardware Engineering Technical Lead Manager, VR ) points to the employee leading a ...

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