Skip to main content

Ticketfly builds concert app from the ashes of its WillCall acquisition


WillCall had great design and community, but didn’t have tickets to the best concerts.Ticketfly had deep relationships with music venues, but no one was using it to discover shows. Today, Ticketfly’s acquisition of WillCall comes full circle.
The parent company is using what it learned about style and recommendations to launch its own native iOS concert discovery app. Meanwhile, Ticketfly will sunset WillCall, which let users browse and buy tickets to a curated set of shows in SF, NYC, or LA.
07-Combination
The question is whether people will find Ticketfly’s app valuable given that it’s an incomplete list of nearby concerts. Unlike ticketing service-agnostic discovery apps like Songkick or BandsInTown, Ticketfly only highlights shows it sells tickets for directly. If a concert is sold through TicketMaster, EventBrite, or another service, it won’t show up in Ticketfly’s app.
WillCall co-founder turned Ticketfly general manager Donnie Dinch says in the future the app could show inventory from other ticketers. But for now he admits the deficiency, saying “people will primarily use this as a way to access their tickets for shows they’ve purchased through Ticketfly.”
one-tap-purchase
But Ticketfly did build in one of WillCall’s best features: curation. Oftentimes you won’t know the music of every artists playing in your city each night. Thankfully, Ticketfly’s community team will hand-pick featured shows you won’t want to miss. Ticketfly’s app also lets you search through its 90,000 shows per year, and store billing information for rapid two-tap payment. Users can pull up the digital copies of their tickets on the app when they get to the venue door.
0d956d0
WillCall co-founder and Ticketfly GM Donnie Dinch
Ticketfly is also co-opting one of the most beloved features of its comprehensive concert discovery competitors. You’ll be able to set up notifications for your favorite artists to find out when their tickets go on sale so you can score some even if they sell out in seconds.
But perhaps the biggest opportunity here is how Ticketfly’s new native app could interact with Pandora, which acquired the ticketing service for $450 million late last year. See, Pandora has a money problem. After paying out streaming music royalties, it doesn’t get to keep much to cover its costs. Meanwhile, its audio ads are only effective if they’re selling something music lovers want.
Screen Shot 2016-03-16 at 8.02.44 AM
That’s why it acquired Ticketfly. If Pandora could promote Ticketfly concerts via audo ads played to users listening to those artists, it could earn a lot more revenue. And now with a native app, switching users from Pandora to Ticketfly will be much simpler than delivering them to a mobile website.
Between Ticketfly, WillCall, the corpse of Rdio it acquired, Next Big Sound analytics, and its own radio app, Pandora has plenty of music assets. The challenge will be making them all play in harmony.

Comments

Popular posts from this blog

Shatterproof screens to protect smartphones

Polymer scientists at the University of Akron in Ohio have developed a transparent electrode that could change the face of smartphones, literally, by making their displays shatterproof. In a recently published paper, researchers show how a transparent layer of nanowire-based electrodes on a polymer surface could be extraordinarily tough and flexible, withstanding repeated scotch tape peeling and bending tests. This could revolutionise and replace conventional touchscreens, according to Yu Zhu, UA assistant professor of polymer science. Currently used coatings made of indium tin oxide (ITO) are more brittle, most likely to shatter, and increasingly costly to manufacture. “These two pronounced factors drive the need to substitute ITO with a cost-effective and flexible conductive transparent film,” Zhu says, adding that the new film provides the same degree of transparency as ITO, yet offers greater conductivity. The novel film retains its shape and functionality after tests i...

Get 56GB of free cloud storage in one folder!

Bring Your Box, Dropbox, Google Drive, & OneDrive All Together In One Folder With odrive! Dropbox gives you up to 16GB free.  Google Drive & Gmail give you 15GB. OneDrive gives you 15GB. Box gives you 10GB. odrive brings all your cloud storage apps together in one folder right on your desktop. Just link your Dropbox, Google Drive, Gmail, Box, and OneDrive accounts to odrive and instantly get all your files scattered everywhere in one place! You can even link multiple accounts from each app to get even more! 1. Install odrive. DOWNLOAD It's free! And available for Windows & Mac :) 3.Get all your stuff! 2. Link all your cloud storage accounts. Note:  This gives odrive permission to download your files for you. odrive doesn't store anything, we promise! OXYGEN CLOUD, INC., 1600 SEAPORT BLVD, REDWOOD CITY, CA, 94063, UNITED  ...

So, when will your device actually get Android Oreo?

Google officially just took the wraps off of Android Oreo, but there are still some questions left to be answered — most notably, precisely when each device will be getting the latest version of the mobile operating system. Due to Android’s openness and a variety of different factors on the manufacturing side, it’s not an easy question to answer, but we’ll break it down best we can. First the good news: If your device was enrolled in the Android Beta Program, you’ll be getting your hands on the final version of the software “soon,” according to Google. Exactly what that means remains to be seen, but rest assured that you’ll be one of of the first people outside of Google to take advantage of picture-in-picture, notification dots and the like. No big surprise, Google handsets will be the first non-beta phones to get the update. The Pixel, Nexus 5X and 6P are at the top of the list, alongside Pixel C tablet and ASUS’s Nexus Player set-top box, which will be receiving the upgrade i...

The Withings Go Is A Cheap Little Activity Tracker

Withings  has one more thing up its sleeve, a new activity tracker. This isn’t a new version of the  Pulse  or Activité. This is a brand new activity tracker. And the best part is that it only costs $69. The Withings Go uses an always-on E Ink display like the one on your Kindle or original Pebble. It’s very power efficient but it’s also a black and white display. But the good thing about this kind of display is that the Withings Go uses a button cell battery and the battery lasts 8 months. This new device tracks your steps, distance, running activity and swimming activity. You can also use it to track your sleep cycles. Compared to other entry-level activity trackers, you can do quite a lot. You don’t have to switch between activities — the device switches automatically. And of course, you can get your data in the Withings Health Mate app on iOS and Android. The Withings Go will be available in Q1 2016. Now the question is whether people want ...

Where does Blue Apron go after Amazon wraps up its Whole Foods deal?

Last week, Amazon said that its massive $13.7 billion deal to acquire Whole Foods is wrapping up on Monday — giving it access to one of the strongest food brands in the United States, as well as hundreds of grocery stores in metropolitan areas. That means it’s going to be easier and easier for people to get access to great ingredients, and there’s been a continued trickle of suggestions that Amazon will be gunning for a massive business that helped Blue Apron go public — a trickle that has since tempered Wall Street’s appetite for that business. All this raises a ton of questions as to what the future of Blue Apron is as Amazon looks primed to bulldoze into its territory in a very Amazon move. But as the specter of Amazon getting into meal-kit delivery looms, let’s review really quickly what Blue Apron has going for it: It has a strong brand in meal-kit delivery. The company wouldn’t have been able to go public, much less sustain unicorn status even as its stock continues to plumme...