BloomThat Now Delivers Flowers Nationwide

BloomThat has launched its flower delivery service nationwide, but it won’t be quite as on-demand as the services it currently offers in San Francisco and New York. Instead of offering delivery within a couple of hours, BloomThat will guarantee next-day delivery, which moves into the territory of 1-800 Flowers.

“At that point, it’s a price point and a design piece, as well as a brand that our generation aligns with,” BloomThat co-founder Matthew Schwab

To make nationwide delivery possible, BloomThat has teamed up with growers throughout the country to source raw materials and assemble bouquets stateside. At those partner locations, a handful of BloomThat employees will be there to ensure the quality and display.

When companies go national, it’s usually because it wants to target customers in those areas, but not the explicit case in this scenario. BloomThat, Schwab says, is actually targeting its pre-existing customers in San Francisco — where the company is already profitable — and the New York Tri-State area who want to deliver to relatives in different parts of the country.

Unlike many other on-demand companies, BloomThat relies on three key services for its deliveries: FedEx, UPS and Deliv.

“A lot of the work that we did last year in setting up the vendor relationships is going to allow us to scale,” Schwab said.

Before tapping FedEx, UPS and Deliv to handle the actual deliveries, BloomThat managed their own deliveries and owned the logistics from end to end. By changing the logistics around delivery and doing things like implementing delivery fees, BloomThat’s burn rate dropped from $560,000 to $15,000 a month last summer. BloomThat has raised $7.6 million to date, with the most recent round in April 2015.

Comments

How ad-free subscriptions could solve Facebook

At the core of Facebook’s “well-being” problem is that its business is directly coupled with total time spent on its apps. The more hours you pass on the social network, the more ads you see and click, the more money it earns. That puts its plan to make using Facebook healthier at odds with its finances, restricting how far it’s willing to go to protect us from the harms of over use. The advertising-supported model comes with some big benefits, though. Facebook CEO Mark Zuckerberg has repeatedly said that “We will always keep Facebook a free service for everyone.” Ads lets Facebook remain free for those who don’t want to pay, and more importantly, for those around the world who couldn’t afford to. Ads pay for Facebook to keep the lights on, research and develop new technologies, and profit handsomely in a way that attracts top talent and further investment. More affluent users with more buying power in markets like the US, UK, and Canada command higher ad prices, effectively

Best Web Design Company in Pondicherry

#Technology has two faces. We all feel it, but sometimes can’t find words to describe it. #Ebooks are the best example to show the 0-1 nature of emotions the #technology evokes. #itwhere provide a #Best #solutions to #Growyourbusiness feel free to drop a #Mail info@itwheretech.co.in www.itwheretech.co.in

eGym raises $45M Series C for cloud-connected gym equipment and fitness software

eGym , the Munich-based startup that offers cloud-connected gym equipment and supporting cloud software and app for the fitness training floor, has closed $45 million in Series C funding. The round was led by new investor HPE Growth Capital, while existing investors, including Highland Europe, also participated. The problem that eGym is looking to solve is that, whilst gyms have moved from a bodybuilder market to a mass market in the last 20 years, the technology in gyms lags behind. That’s despite the fact that better use of technology can help to reduce customer churn, the biggest pain-point of both gym operator and gym users. Comprising of an app for both gym user and trainer, combined with the company’s connected strength machines, the eGym Cloud makes it possible for gym members to receive better fitness instruction and an evolving and personalised fitness plan based on data collected as they workout. And by providing a better workout feedback loop, gym goers can get an i

Three Reasons Why You Need Better Personal Cyber security

From the infamous Sony hack to the recent WannaCry virtual catastrophe that affected over 300,000 computers, the need for reliable personal cyber security has never been more apparent. Rubica's skilled team of experts want to remind every one of the importance of cyber security and the three reasons why it is becoming a more pressing issue every day. With top-notch personal cyber security, most attacks are preventable. 1. Larger Number Of Attacks Americans have heard of the most notable attacks on major corporations or government entities over the past several years. However, most people who are not in the information security field do not learn just how much the attack frequency is growing. The number of cyber attacks carried out worldwide in 2015 was quadruple a number of attacks recorded in 2013. Although the cost associated with the number of annual recorded attacks is in the $500 billion range right now, experts say that it will grow well into the trillions by

Engineering against all odds, or how NYC’s subway will get wireless in the tunnels

Never ask a wireless engineer working on the NYC subway system “What can go wrong?” Flooding, ice, brake dust, and power outages relentlessly attack the network components. Rats — many, many rats — can eat power and fiber optic cables and bring down the whole system. Humans are no different, as their curiosity or malice strikes a blow against wireless hardware (literally and metaphorically). Serverless software deployment to the cloud, this is not. New York City officially got wireless service in every underground subway station a little more than a year ago, and I was curious what work went into the buildout of this system as well as how it will expand in the future. That curiosity is part of a series of articles I’ve written on an observed pattern known as cost disease, the massively inflating costs of basic human services like health care, housing, infrastructure, and education. The United States spends trillions of dollars on each of these fields, massively outspending sim

Exciting Technology

Search This Blog