Glu Mobile To Invest Up To $7.5 Million In QuizUp, With Option To Acquire

QuizUp, the Icelandic company that put trivia in an app, has announced that it is receiving up to $7.5 million in funding from Glu Mobile, with an option to call to acquire.

This comes in the wake of a partnership forged between NBC and QuizUp, announced in October, with the network looking to turn QuizUp content into a proper TV show played both in studio and at home through the app.

The extra work calls for some extra cash, and Glu Mobile’s CEO and Chairman Niccolo de Masi explained that the option to acquire makes sense given QuizUp’s current monetization strategy.

“Glu is looking to consolidate once our partnership proves out the monetization capability of the QuizUp audience and app,” said de Masi. “At the moment the company has yet to begin monetizing significantly and as such would not be accretive to acquire outright.”

Though QuizUp has more than 31 million registered users, who have played more than 5 billion games on the platform, the company has yet to take off on the revenue front. Currently, QuizUp makes money through branded partnerships with movies, books, and TV shows.

For example, QuizUp’s big break came in the form of a deal with the Twilight film saga to develop trivia content around the movie series.

Glu and QuizUp will be working on the NBC programming together, with the hope that it will significantly increase QuizUp app downloads, according to the release.

In May of last year, QuizUp changed its platform significantly from being a true game to more of a social network, complete with people search, user profiles, threaded comments, forums, and it’s own private chat system. Of course, the QuizUp trivia game was laid over the social network as a way for people to make new friends, connect with current friends, etc.

Though the valuation of QuizUp is still unknown, the company has received a total of $27 million, excluding this new round from Glu. The previous round closed in December of 2013.

Comments

Best Web Design Company in Pondicherry

#Technology has two faces. We all feel it, but sometimes can’t find words to describe it. #Ebooks are the best example to show the 0-1 nature of emotions the #technology evokes. #itwhere provide a #Best #solutions to #Growyourbusiness feel free to drop a #Mail info@itwheretech.co.in www.itwheretech.co.in

Montana-based mapping startup onXmaps raises a round of funding fit for Big Sky Country

A mapping startup based in Missoula, Mont., which allows users to download sophisticated offline topographic maps outlining public and private lands and a number of other features geared towards hunting, fishing and camping, has pulled in its first major outside funding. onXmaps has closed a $20.3 million Series A round led by Summit Partners. Bessemer Venture Partners, Millennium Technology Value Partners, Next Frontier Capital and NBCUniversal CEO Steve Burke also participated in the round. The company is calling the fundraise one of the biggest ever among startups based in Montana. onX Hunt app This is impressively the first bout of outside funding that the 70-person startup has ever taken since being founded in 2009. The company’s founder and CEO Eric Siegfried, an avid outdoorsman himself, had created a more basic program to integrate these maps with his own Garmin GPS. After finding his friends were interested in having a product like this too, he put down $27k of his...

Workato Chat Bot Brings Enterprise Workflow Into Slack

As we head into 2016, enterprise chat applications like Slack are suddenly a hot commodity, and if you’re inside chat a good portion of the day the argument goes, you should be able to access other work without leaving the chat client. This is exactly what Workato’s newly announced chat bot, Workbot, is designed to do. Chat bots are small programs that integrate with a chat platform and provide some advanced type of functionality in a fairly easy fashion. The new Workbot-chat bot enables users to access and control over 100 enterprise applications such as a Salesforce CRM record, Quickbooks accounting information or Zendesk customer service interactions directly inside of Slack. One of the primary issues with early Enterprise 2.0 tools was that they were just another application busy employees needed to pay attention to. The idea here is to give users customer information directly in the context of the discussion they may be having...

Trump cites Facebook exec’s comments downplaying Russian ad influence on election

You’d be forgiven for missing Donald Trump’s multiple retweets of Facebook executive Rob Goldman over the weekend. Perhaps you were spending time with family, watching Black Panther or just attempting to forget politics for a moment by ignoring the manic flurry of social media updates from the leader of the free world. But in amongst a deluge of tweets that blamed Democrats for failing to preserve DACA, called out the FBI over the recent school shooting in Florida on the FBI and affectionately referred to a member of congress as “Liddle’ Adam Schiff, the leakin’ monster of no control,” the President cited Facebook’s VP of Ads as evidence against claims that his campaign colluded with Russia. “The Fake News Media never fails,” Trump tweeted over the weekend. “Hard to ignore this fact from the Vice President of Facebook Ads, Rob Goldman!” Trump was citing Goldman’s own Twitter dump over the past week, responding to Special Counsel Robert Mueller’s recent indictment of 13 Russian...

South Korea aims for startup gold

Back in 2011, when South Korea won its longshot bid to host the 2018 Winter Olympics, the country wasn’t widely recognized as a destination for ski and snow lovers. It wasn’t considered much of a tech startup hub either. Fast forward seven years and a lot has changed. For the next 10 days, the eyes of the world will be on the snowy slopes of PyeongChang. Meanwhile, a couple of hours away in Seoul, a burgeoning startup scene is seeing investments multiply, generating exits and even creating a unicorn or two. While South Korea doesn’t get a perfect score as a startup innovation hub, it has established itself as a serious contender. More than half a billion dollars annually has gone to seed through late-stage funding rounds for the past few years. During that time, at least two companies, e-commerce company Coupang and mobile-focused content and commerce company Yello Mobile, have established multi-billion-dollar valuations. To provide a broader picture of how South Korea stacks ...

Exciting Technology

Search This Blog