Skip to main content

Facebook Faces Fines Of $268K Per Day For Tracking Non-Users In Belgium


Facebook is facing fines of €250,000 per day unless it alters the operation of tracking cookies in Belgium after a data protection court ruling. Facebook has said it will be appealing.
The court action dates back to June when the country’s data protection watchdog filed a civil suit against Facebook, following a highly critical report of Facebook’s data protection practices which the Belgian DPA commissioned following updates to Facebook’s privacy policy at the start of this year.
At specific issue in this court case: how Facebook deploys tracking cookies and social plug-ins on third party websites to track the Internet activity of users and non-Facebook users. At the time of filing the suit, the Belgian DPA said Facebook had failed to answer questions about how it tracks non-users and what it does with the data it gleans — hence the watchdog’s decision to challenge the company in court. It also said it wanted to seek legal clarity on whether it had jurisdiction.
In seeking to combat the suit, Facebook had argued the Belgian privacy commission had no jurisdiction over its European business, given it is headquartered in Ireland. However the court slapped this down, ruling that Belgian data protection law does indeed apply and that Belgian courts have jurisdiction.
On this point it’s worth noting the Brussels’ court ruling aligns with recent landmark rulings by Europe’s top court, the ECJ, also relating to jurisdiction and data protection — including the so-called right to be forgotten ruling involving Google Spain, and a more recent judgement where the ECJ ruled that the Hungarian data protection authority is able to impose data protection-related fines on a Slovakian website which was offering services in Hungary — because it judged the latter to have some establishment in the country.
Returning to the Belgian data protection case, Facebook has since sought to argue its tracking cookies are an important security measure for users of the site — albeit it has not provided any public comment on how it is proportionate for an online service to systematically track non-users even for, ostensibly, security purposes.
Writing a blog post on the case last month, Facebook’s CSO Alex Stamo claimed: “We use the datr cookie to help differentiate legitimate visits to our website from illegitimate ones.”
“If the court blocks us from using the datr cookie in Belgium, we would lose one of our best signals to demonstrate that someone is coming to our site legitimately. In practice, that means we would have to treat any visit to our service from Belgium as an untrusted login and deploy a range of other verification methods for people to prove that they are the legitimate owners of their accounts. It would also make Belgian devices more attractive to spammers and others who traffic in compromised accounts on underground forums,” he added.
However again the court was again unimpressed by this line of argument. The Belgian DPA says the court found it “not credible” that systematic collection of a tracking cookie each time a social plug-in is loaded on a website should be necessary for the security of Facebook’s services — ergo it dubbed Facebook’s processing of personal data of people who do not have a Facebook account as “disproportionate”.
Facebook had also sought to argue that the data it collected via the datr tracking cookie was not personal data — but rather a means for it to identify a computer — with Stamo claiming “the datr cookie is only associated with browsers, not individual people” and saying: “It doesn’t contain any information that identifies or is tied to a particular person.”
“At a technical level, we use the datr cookie to collect statistical information on the behavior of a browser on sites with social plugins, such as the Like button, to help us distinguish patterns that look like an attacker from patterns that look like a real person,” he added.
Again the court evidently disagreed with this depiction, determining that the info being gathered and processed by Facebook via this cookie is indeed personal data. And — given the lack of consent for Facebook to gather and process the personal data of non-users — the court also judged this to be a “manifest” violation of Belgian data protection, according to the Belgian DPA.

Comments

Popular posts from this blog

SoftBank Lands $236M From Alibaba And Foxconn To Bring Its Pepper Robot To The World

Remember Pepper,  the intelligent robot that SoftBank unveiled last year ? Pepper goes on sale in Japan this coming weekend, but in advance of that launch  SoftBank has revealed  that Alibaba and manufacturer Foxconn have invested $118 million each in its robotics division. That deal will give Alibaba and Foxconn 20 percent shares in SoftBank Robotics Holdings (known as SBRH), with SoftBank retaining a dominant 60 percent stake. “SoftBank, Alibaba and Foxconn will build a structure to bring Pepper and other robotics businesses to global markets, and cooperate with the aim of spreading and developing the robotics industry on a worldwide scale,” SoftBank said in its announcement. SoftBank isn’t short on money, of course — it is building up quite a portfolio of e-commerce investments across Asia — but its two partners bring know-how, strategy and global networks to the table. So, it looks like Pepper has eventual world domination plans. Or, at least, ...

LeafLink Raises $750K To Become Salesforce For The Cannabis Industry

LeafLink , an NY-based wholesale management platform for the cannabis industry, has closed a $750k seed round led by group of NY angel investors. The software platform is designed to support participants in a B2B supply chain, providing basic tools designed to save money for retailers and allow producers to get better pricing for their product. These tools will include a centralized location to view correspondence between buyers and suppliers, inventory and order tracking tools, and a portal to discover new products and services so users can source leads and close deals from within the platform. Founders Ryan Smith and Zach Silverman explained that they “believe cannabis regulation and distribution is moving toward mimicking the alcohol industry with regional distributors and nonsensical supply chain participants”. By focusing on creating a supply chain similar to the alcohol industry, the company hopes to eventually be the universally accepted way for buyer...

Apple to release new small phone before iPhone 7

Apple to release new small phone before iPhone 7 Apple is to create a smaller, cheap version of the iPhone, persistent to the 4 inch size of the iPhone 5. Apple is testing 5 different iPhone 7 models. It will sell next to Apple’s existing phones however mark the first time that Apple has ready a latest phone smaller than the one it locate on sale before. There will be the choice of 2 or three colours likely the  gold, space grey  and silver options that mainly Apple products now coming up. Other than inside there will be very much better components. The flagship improve will be the addition of the A9 chip that powers the iPhone 6S. There may also be a number of changes to the outside. The most able to be seen is apt to be the addition of the somewhat curved edges that are found on the iPhone 6 and 6S. careinfo.in Apple  dropped the iPhone 5C previous this year. A number of hoped that it would be replaced by a 6C, though reports at the time made clear that we...

Here’s how to keep track of Elon Musk’s Roadster and Starman in space

Elon Musk’s Starman, the mannequin driver of the Tesla Roadster SpaceX launched aboard its Falcon Heavy rocket, is taking a trip around our solar system, in a large elliptical orbit that will bring him relatively close to Mars, the Sun and other heavenly bodies. But how to track the trip, now that the Roadster’s onboard batteries are out of juice and no longer transmitting live footage? Thanks to the work of Ben Pearson, a SpaceX fan and electrical engineer working in the aerospace industry, who created ‘Where is Roadster,’ a website that makes use of JPL Horizons data to track the progress of the Roadster and Starman through space, and to predict its path and let you know when it’ll come close to meeting up with various planets and the Sun. The website tells you the Roadster’s current position, too, as well as its speed and whether it’s moving towards or away from Earth and Mars at any given moment. It’s not officially affiliated with SpaceX or Tesla, but it is something Elon...

Intel announces the first 14 nanometre processor

At the Computex conference in Taipei, chipmaker Intel has revealed a fanless mobile PC reference design using the first of its next-generation 14nm "Broadwell" processors. The 2 in 1 pictured here is a 12.5" screen that is just 7.2 mm thick with keyboard detached and weighs 670 grams.  The Surface Pro 3  – for comparison – is 9.1 mm thick and weighs 800 grams. It includes a media dock that provides additional cooling for a burst of performance. The next-generation chip is purpose-built for 2 in 1s and will hit the market later in  2014 . Called the Intel Core M, it will be the most energy-efficient Intel Core processor in the company's history with power usage cut by up to 45 percent, resulting in 60 percent less heat. The majority of designs based on this new chip are expected to be fanless, with up to  32 hours of battery life,  offering both a lightning-fast tablet and razor-thin laptop. Intel is also delivering innovation and performance for the ...