Google Announces “Purchases On Google” For Buying Straight From PLAs And Other Mobile Shopping Updates
The much-anticipated buy button in Google search ads is finally here. Called Purchases On Google, it turns out the new feature isn’t a button at all. “Buy on Google” messaging will appear in eligible product listing ads on both iOS and Android smartphones. Purchases on Google is launching in a very limited pilot with select retailers. When consumers click on Purchases On Google-enabled ads, they’ll be taken to a page hosted by Google where they can make a purchase using payment criteria stored with Google. The orders are then passed through to the retailer for fulfillment and any customer service follow up. Check out our full coverage where you’ll find many more details about Purchases On Google on our sister site Marketing Land. Google also announced several of other updates to mobile PLAs: New Mobile Shopping Ad Formats For Voice Search When consumers use voice search to find products, Google is starting to show...
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