Skip to main content

10 Reasons Why You Should Invest in Mobile App Development

   With mobile apps developed for mobile operating systems from Apple, Android, and others, you can create brand awareness and loyalty amongsta huge number of existing and potential customers. In fact, many customers now expect a business or brand to have its own dedicated mobile app. This means that it is not only becoming a necessity to gain a competitive edge over other businesses, it is becoming a necessity to avoid falling behind your competition. Having a dedicated mobile app adds to the credibility of the brand.
Keeping in mind the importance that mobile applications hold in today’s society, it is only wise to create one for your business. Here are the top reasons why you should invest in mobile application development.

Mobile App Development

1. The World has Gone Mobile
There is no denying that the world has gone mobile and there is no turning back. Consumers are using their smartphones to find local businesses. Your online branding efforts are being viewed via mobile channels. Thus, just having a website is not enough anymore. Users are turning away from the desktop browsers and relying on mobile applications. Unlike traditional websites which overwhelm your 6 inch mobile screen, apps thrive as an intuitive purchasing and browsing alternative.
2. Mobile Apps Offer On-The-Go Marketing
With mobile applications your existing customers can access your business anywhere and at any time in a user friendly environment. Regular use of your app will reinforce your brand or business. This means that when they need to purchase something, chances are they will come to you. You have created a relationship with them using the app and this is tantamount to placing your business in your customers’ pockets.
3. It Can Be a Social Platform
It almost goes without mentioning that people are obsessed with social media. So you will want to be a part of their obsessions well. Integrating social features such as comments, likes, in-app messaging and so forth in your app can help your business improve its social standing. People spend a lot of time on social media, especially Facebook and Twitter. So by having a mobile application that gives them all the features they get in social media means that they’ll spend more time in your app. This way, users are able to review, share or discuss products. Remember we are by nature social beings and mobile app development is the future of social interaction. A great example of this is Amazon.com that has essentially built its own community within its reviews area.
4. Better Service and Sales
Thankfully mobile app development has made sales easier than ever before. It is changing the way people buy and sell products and services. It has also changed the way customers view and analyze a product before purchasing. This means that consumers have more options than ever to make informed buying decisions. With that said, it is important that you provide your client with a dedicated app, focused on providing customers with the information they are looking for. Don’t forget that better service is one of the best practices to drive more sales. Mobile apps are perfect for service and support.
5. Real-Time Rich Data Capture
A mobile application saves you from the slow process of collecting data and analyzing it. Focus groups can be expensive and time consuming. Mobile apps make it easy to capture information about customer preferences and actions on your app. This information can be used to deliver personalized content that is relevant to the individual consumer as well as for making decisions on how to improve your app based on how customers are actually using it. Make sure you give your users the option to opt-in to a data program and explain to them that it will be used to improve their customer experience. Once they have given you their trust, don’t disappoint them.
6. Apps Boost Interest
When you develop an application, it provides you an easy way to display your products or services to your existing and prospective customers. Each time they want to purchase something, they can simply use it as one-stop point to get all the information they need. And whenever you update the content, you can notify them and they can get the first glimpse of the new products or services you have on offer. This invites and tempts customers to check out your app on a regular basis.
7. Increase Customer Engagement
Engagement is exactly what you can create with your application. It ensures that your business is right in the palm of your customer’s hand. Consumers can interact with your business while in the car, in the dentist waiting room and in line at the bank. Furthermore, you can use their location and profile information to personalize your offers in order to make them more relevant and attractive.
8. Access it even in the Middle of the Night
A mobile app can be accessed from anywhere at any time. Consumers can interact with your business while on the go. For example, they can not only place additional orders but can access all account information, track recent sales and account activity. Business can also respond immediately to customer requests. This level of service takes your business to the next level in your customers’ minds.
9. A Larger, Younger Audience
Most young people went mobile a long time ago. Almost 75% of the millennial generation will have smartphones by the end of the year. It is hard to engage the younger generation using outdated techniques. Young people choose to rely on their mobile devices, even though they may have access to a traditional PC. Smartphones have become the new tool for chatting with friends, browsing and purchasing products and services online. To reach this audience, you need to have a mobile app.
10. Mobile Apps Are Very Convenient For Customers
Mobile applications are easier to use than websites. Apps are usually designed with primary focus on usability. In fact, apps were for the most part designed to offer the next level of usability. The benefits are even greater when businesses decide to develop a custom mobile app that allow more flexibility and can address specific customer needs. Once installed, that application will help your customers reach your support team, your services and the payment section. The professionalism you show will increase trust and recognition by your targeted audience through your app.
Conclusion
With the mobile industry thriving like it is at the moment, it is worthwhile for every business to invest in mobile app development. If your business is not mobile and not thinking about investing in mobile app development, then you are already behind your competitors. Even if your competitors are not mobile, they soon will be.

Comments

  1. Get best application for your business which leads many customers to your shop

    https://www.techonika.com

    ReplyDelete

Post a Comment

Popular posts from this blog

Google is using machine learning to teach robots how to grasp random objects

Using your hand to grasp a pen that’s lying on your desk doesn’t exactly feel like a chore, but for robots, that’s still a really hard thing to do. So to teach robots how to better grasp random objects, Google’s research team  dedicated 14 robots to the task . The standard way to solve this problem would be for the robot to survey the environment, create a plan for how to grasp the object, then execute on it. In the real world, though, lots of things can change between formulating that plan and executing on it. Google is now using these robots to train a deep  convolutional neural network  (a technique that’s all the rage in machine learning right now) to help its robots predict the outcome of their grasps based on the camera input and motor commands. It’s basically hand-eye coordination for robots. The team says that it took about 3,000 hours of practice (and 800,000 grasp attempts) before it saw “the beginnings of intelligent reacti...

eGym raises $45M Series C for cloud-connected gym equipment and fitness software

eGym , the Munich-based startup that offers cloud-connected gym equipment and supporting cloud software and app for the fitness training floor, has closed $45 million in Series C funding. The round was led by new investor HPE Growth Capital, while existing investors, including Highland Europe, also participated. The problem that eGym is looking to solve is that, whilst gyms have moved from a bodybuilder market to a mass market in the last 20 years, the technology in gyms lags behind. That’s despite the fact that better use of technology can help to reduce customer churn, the biggest pain-point of both gym operator and gym users. Comprising of an app for both gym user and trainer, combined with the company’s connected strength machines, the eGym Cloud makes it possible for gym members to receive better fitness instruction and an evolving and personalised fitness plan based on data collected as they workout. And by providing a better workout feedback loop, gym goers can get an i...

Here Are The First Connected Home Devices For Apple’s HomeKit

Apple’s HomeKit is finally starting to roll out to actual consumers, via the first crop of HomeKit-enabled accessories from third-party manufacturers. This means you’ll soon be able to get your hands on a range of products for the connected home that work with Siri on your iOS device, and that you’ll be able to do so as soon as today, since some of the new HomeKit accessories start shipping now. The accessories in question range from sensors, to lights, to thermostats, to smart outlets, and come from a group of accessory-makers with a trusted reputation in the connected home industry. HomeKit may have taken a while to arrive, but it’s doing so in grand fashion, with a practical lineup to get your home connected to your iOS ecosystem in an essential way. Elgato Eve The  Elgato Eve  is a set of connected wireless sensors that monitor key factors like indoor air quality, temperature, humidity as well as conditions outside, like temperature, humidity and air pre...

How to Run Older Applications in Windows 10

You cannot expect all the vendors to upgrade their programs to make them compatible with Windows and neither would you want to purchase all the applications every time a new version of Windows is out. Nonetheless, the fact still remains the same that not all applications are compatible with the latest operating systems and there are times when many applications do not initialize when you upgrade your PC to a newer version of Windows. To make things easy for you, Windows 10 allows you to run the programs in compatibility mode. Running a program in compatibility mode makes the application think that it is installed on an older, compatible version of Windows, thus the software runs without any flaws. There are two ways you can run a program in compatibility mode: Program Compatibility Troubleshooter – This is a step-by-step wizard that allows you to pick a program that you prefer to use and configures it to run in compatibility mode. Compatibility Tab – This tab can...

5 Best Free Antivirus for Android Phones and Tablets

Android mobiles are trending today. World is running behind android and its versions. I am sure you also having one high end android mobile with you.  So, here in this article I’ve listed the best 5 antivirus for Android phones and tablets. 1-  AVG Antivirus App For Android When you download AVG Anti-virus and install it on your mobile or tablet then it shows screen alert. By touching the screen you can perform the scan. It is a free anti virus software, which helps you to protect your mobiles from virus, malware and spyware It provides some other features like ANTI THEFT, SMS SCANNER, TASK KILLER etc. It protects your mobile when you use internet Download AVG anti-virus from ANDROID MARKET. 2-  Look Out Mobile  Antivirus Look out anti virus for mobile is one of the best android anti virus software. It keeps your tablets and phones safe and secure You can run the app any time and scan for virus It protects your mobile when you use interne...