Google Trends Gets Redesign With A Focus On Real-Time Data

Google launched a redesigned version of Google Trends today that brings real-time data to the service. So if you feel the need to get up-to-the-minute data on how Donald Trump’s hair is holding up during his so-called presidential campaign, you can now do that on Google’s service.

Unsurprisingly, the new design follows most of Google’s own Material Design guidelines, the design language the company announced about a year ago and that’s now finding its way into most of its mobile and web products.

The new homepage is now available in 28 countries, and Google says it will add more locations in the next few months.

For topics that rank very highly and major events like the Oscars, Google will now also provide a real-time list of trending stories and additional information on the improved Trends search page. The company says that it has also increased “the breadth and coverage” of Google Trends data, so you should be able to find information about more niche topics on the service now. To do this, the service now also pulls in data from YouTube and Google News searches.

Google says many of the changes in this new version are based on feedback the company got from “journalists and others” around the world. These journalists, marketers and others who are interested in trending topics, can now also download datasets with more information about key trends for their own analysis and visualizations.

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Facebook will verify the location of U.S. election ad buyers by mailing them postcards

Facebook’s global director of policy programs says it will start sending postcards by snail mail to verify buyers of ads related to United States elections. Katie Harbath, who described the plan at a conference held by the National Association of Secretaries of State this weekend, didn’t reveal when the program will start, but told Reuters that it would be before the Congressional midterm elections in November. The cards will be sent to people who want to purchase ads that mention candidates running for federal offices, but not issue-based political ads, Harbath said, and contain a code that buyers need to enter to verify that they are in the U.S. The program is similar to ones used by Google My Business and Nextdoor when they need to verify business owners or users who want to join closed neighborhood groups, respectively. Harbath told Reuters that the postcards “won’t solve everything,” but were the most effective method the company came up with to prevent people from using fa...

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