Google Announces “Purchases On Google” For Buying Straight From PLAs And Other Mobile Shopping Updates

The much-anticipated buy button in Google search ads is finally here. Called Purchases On Google, it turns out the new feature isn’t a button at all.

“Buy on Google” messaging will appear in eligible product listing ads on both iOS and Android smartphones. Purchases on Google is launching in a very limited pilot with select retailers.

When consumers click on Purchases On Google-enabled ads, they’ll be taken to a page hosted by Google where they can make a purchase using payment criteria stored with Google. The orders are then passed through to the retailer for fulfillment and any customer service follow up.

Check out our full coverage where you’ll find many more details about Purchases On Google on our sister site Marketing Land.

Google also announced several of other updates to mobile PLAs:

New Mobile Shopping Ad Formats For Voice Search

When consumers use voice search to find products, Google is starting to show new ad formats that include rankings and ratings In the left image in the screenshot below, you’ll see that the products are ranked 1 through 3, for example.

Google says click-through rates have increased up to 11 percent for retailers on these types of voice search product queries.

New product review cards and product attribute cards can show product ratings and snippets from “the most useful reviews from around the web” and details about a product’s features — similar to what Google has been doing in knowledge panel results.

Expanded PLAs When Viewing The Carousel On Mobile

When users swipe to see more in the PLAs on their smartphones, Google will now expand the ads to show the full product title and extensions like product ratings and nearby availability.

The functionality will roll out on Chrome for Android this month and come to iOS “in the coming months”.

Google Now In-store Cards

Among the announcements, Google said that Local Inventory Ads have been performing well and that many more will begin showing in mobile search results. In addition, now when a user is near a store, a Google Now in-store card may appear, showing sales, closing hours, loyalty card information and more. A link to “Search store inventory” takes users to the retailer-branded local storefront hosted by Google.

Also, on Google Now is a price drop card which will showcase a significant price decrease on a product the user has already browsed.

PLA Deep Linking To Shopping Apps

Google is piloting a test with a small set of global retailers, including eBay, Flipkart and Zalando to deep link their product listing ads to product pages in their apps instead of their websites.

Google says more retailers will be participating in the test in the next few months. Yesterday, the company also added the ability to measure conversion activity from clicks on display ads across apps and the web.

Comments

Peel Turns Your Apple Watch Into A Universal Remote Control

Does it make sense to use your Apple Watch as a remote control for your media devices? Smart remote maker Peel thinks so, having just launched a universal remote control application for the Apple Watch which lets you operate over 400,000 models of home electronics, including not only televisions, but also DVD players, and even audio and streaming devices, like the Roku. The Apple Watch app is actually an extension of the company’s existing smart remote app for iPhone . And while in a few cases the new Watch app will allow you to control your devices via Wi-Fi, for the most part, it will require the Pronto hardware just like the iPhone version does. The Pronto 360-degree IR blaster is what turns the iPhone, and now the Apple Watch, into a smart universal remote control. A $49.99 piece of hardware about the size of a salt shaker, Pronto sits in your entertainment center to provide the IR capabilities required to operate your TV and other electroni...

How to Install and Uninstall Graphics Tools in Windows 10?

Windows 10 has included some optional features which are in-built in the operating system but not installed by default. The Graphics Tool is one such package. The Graphic Tools are needed for users who use Visual Studio to develop DirectX apps or games. The tools have many utility like Graphics debugging, tracing Direct3D calls, inspection of parameters, analyzing Direct3D calls, experiments with shaders and many more. Visual Studio has a Graphics Frame Analysis tool that operates on graphics debugging log. It also collects all necessary information to draw Direct3D calls. The Graphics tools also consist of GPU Usage which lets you analyse and track GPU use in real time and at the same time collects and analyzes the timing data of the workloads. Steps to Install and Uninstall Graphics Tools in Windows 10? 1. Open the Start Menu, go to Settings and tap on System . 2. Go to Apps and features . 3. In the right panel, tap Manage ...

Google, Microsoft, Mozilla And Others Team Up To Launch WebAssembly, A New Binary Format For The Web

Google, Microsoft, Mozilla and the engineers on the WebKit project today announced that they have teamed up to launch WebAssembly, a new binary format for compiling applications for the web. The web thrives on standards and, for better or worse, JavaScript is its programming language. Over the years, however, we’ve seen more and more efforts that allow developers to work around some of the limitations of JavaScript by building compilers that transpile code in other languages to JavaScript. Some of these projects focus on adding new features to the language (like Microsoft’s TypeScript) or speeding up JavaScript (like Mozilla’s asm.jsproject). Now, many of these projects are starting to come together in the form of WebAssmbly. The new format is meant to allow programmers to compile their code for the browser (currently the focus is on C/C++, with other languages to follow), where it is then executed inside the J...

Intel announces the first 14 nanometre processor

At the Computex conference in Taipei, chipmaker Intel has revealed a fanless mobile PC reference design using the first of its next-generation 14nm "Broadwell" processors. The 2 in 1 pictured here is a 12.5" screen that is just 7.2 mm thick with keyboard detached and weighs 670 grams. The Surface Pro 3 – for comparison – is 9.1 mm thick and weighs 800 grams. It includes a media dock that provides additional cooling for a burst of performance. The next-generation chip is purpose-built for 2 in 1s and will hit the market later in 2014 . Called the Intel Core M, it will be the most energy-efficient Intel Core processor in the company's history with power usage cut by up to 45 percent, resulting in 60 percent less heat. The majority of designs based on this new chip are expected to be fanless, with up to 32 hours of battery life, offering both a lightning-fast tablet and razor-thin laptop. Intel is also delivering innovation and performance for the ...

Barnes & Noble is killing itself

I’ve been chronicling the slow demise of B&N for years now, watching the company bleed out, drop by drop, until it has become a shell of its former value. B&N was a cultural center in places without cultural centers. It was a stopover on rainy days in New York, Chicago, and Cleveland and it was a place you could go to get your kids’ first books. That’s mostly over now. On Monday the company laid off 1,800 people. This offered a cost savings of $40 million. But that’s particularly interesting. That means each of those people made an average of $22,000 or so per year and minimum wage workers – hourly folks who are usually hit hardest during post-holiday downturns – would be making $15,000. In fact, what B&N did was fire all full time employees at 781 stores. From a former employee: On Monday morning, every single Barnes & Noble location told their full-time employees to pack up and leave. The eliminated positions were as follows: the head cashiers (those are the pe...

Exciting Technology

Search This Blog