Apple’s ‘Shot On iPhone 6′ Campaign Expands With New User Films

Apple’s ‘Shot on iPhone” campaign is probably something you’re already familiar with, given the ubiquitous presence of billboards, print and transit ads created using iPhone 6 user photos. But what you haven’t seen that much of, until today’s expansion of the iPhone World Gallery, are examples of what users can capture with built-in iPhone 6 video camera tools (helped along with additional apps and accessories).

Now, seven videos have been chosen to appear in the iPhone World Gallery on TV, in theatres, in rich media web ads and on Apple.com. The selected clips are brief, but show what you can do using things like slo-mo, time-lapse and the built-in video stabilization Apple created to make smooth capture possible even without a tripod or fancy and expensive stable cam mount.

Some, like the one above documenting a Chicago “L” train ride and captured with Instagram’s Hyperlapse, used third-party apps to achieve their effects, but others, like the one below featuring a sparrow eating some food from the shooter’s hand, employ only native Camera app features on iPhone 6 like slo-mo.

This one from Instagram user Cielo de la Paz employs an Olloclip macro lens add-on accessory, which is a tool I also use pretty often in my personal iPhone photography. The point (well-made) is that it’s not just Apple’s own device, but also the software and accessory ecosystem that surrounds them that provides a unique advantage when it comes to creative mobile photographic pursuits.

Other clips use the iPhone 6, 6 Plus, and iMovie combined with the native camera app, and document a range of different things. You can check them all out below.

This whole campaign does a great job of emphasizing one of the device’s core strengths, while also generally enriching the spaces in which it appears, highlighting quality image and video captures from actual users that also, as a result of their origin, don’t necessarily suffer from the same invisibility or annoyance problems that can plague display and digital advertising.

Comments

Best Web Design Company in Pondicherry

#Technology has two faces. We all feel it, but sometimes can’t find words to describe it. #Ebooks are the best example to show the 0-1 nature of emotions the #technology evokes. #itwhere provide a #Best #solutions to #Growyourbusiness feel free to drop a #Mail info@itwheretech.co.in www.itwheretech.co.in

South Korea aims for startup gold

Back in 2011, when South Korea won its longshot bid to host the 2018 Winter Olympics, the country wasn’t widely recognized as a destination for ski and snow lovers. It wasn’t considered much of a tech startup hub either. Fast forward seven years and a lot has changed. For the next 10 days, the eyes of the world will be on the snowy slopes of PyeongChang. Meanwhile, a couple of hours away in Seoul, a burgeoning startup scene is seeing investments multiply, generating exits and even creating a unicorn or two. While South Korea doesn’t get a perfect score as a startup innovation hub, it has established itself as a serious contender. More than half a billion dollars annually has gone to seed through late-stage funding rounds for the past few years. During that time, at least two companies, e-commerce company Coupang and mobile-focused content and commerce company Yello Mobile, have established multi-billion-dollar valuations. To provide a broader picture of how South Korea stacks ...

Trump cites Facebook exec’s comments downplaying Russian ad influence on election

You’d be forgiven for missing Donald Trump’s multiple retweets of Facebook executive Rob Goldman over the weekend. Perhaps you were spending time with family, watching Black Panther or just attempting to forget politics for a moment by ignoring the manic flurry of social media updates from the leader of the free world. But in amongst a deluge of tweets that blamed Democrats for failing to preserve DACA, called out the FBI over the recent school shooting in Florida on the FBI and affectionately referred to a member of congress as “Liddle’ Adam Schiff, the leakin’ monster of no control,” the President cited Facebook’s VP of Ads as evidence against claims that his campaign colluded with Russia. “The Fake News Media never fails,” Trump tweeted over the weekend. “Hard to ignore this fact from the Vice President of Facebook Ads, Rob Goldman!” Trump was citing Goldman’s own Twitter dump over the past week, responding to Special Counsel Robert Mueller’s recent indictment of 13 Russian...

Google Announces Android Wear Update With WiFi Support, Always-On Apps, And More

It has been a while since Android Wear got any substantial updates, but today Google is announcing a big one. A new version of Wear will be rolling out over the coming weeks that includes a number of previously rumored features (like WiFi support) and some all new stuff (like always-on apps). Most Wear devices use the always-on ambient mode for the watch face by default, the Moto 360 being a notable exception. The new Android Wear version allows apps to operate in ambient mode too, so they remain active when the watch goes to sleep. That makes it easier to take a quick glance at the app instead of waking the device up and opening the app all over again. The watch will still only go into full-color mode when necessary. WiFi support is also coming in the update, which means your watch can be useful even if your phone isn't connected. Watches with WiFi support will be able to connect to WiFi and still get messages and notifications from your phone, provided it has an interne...

Pre-Orders For The New Apple TV Are Now Live

As promised by Apple CEO Tim Cook last week, pre-orders for the new Apple TV have begun today. The new device, which is the first to feature an App Store for third-party applications and games, as well as a new touched-based remote, and Siri integration, is available in two different storage capacities. The 32 GB Apple TV is $149, while the larger 64 GB version is $199. The first orders will begin shipping on October 30th. This fourth-generation Apple TV is available for order in 80 countries, though Siri support will be limited to around a dozen. Included in the box are the Apple TV and remote, as well as a lightning-to-USB cable and power cord. Apple is also selling additional Siri remotes for $79 and extra “Remote Loops” (aka wrist straps) for $12.99. AppleCare coverage for the new hardware is $29. The remote control is one of the device’s more interesting features, as it lets you do things like fast-forward and rewind by pressing on the touch-sensitive...

Exciting Technology

Search This Blog