Apple’s ‘Shot On iPhone 6′ Campaign Expands With New User Films

Apple’s ‘Shot on iPhone” campaign is probably something you’re already familiar with, given the ubiquitous presence of billboards, print and transit ads created using iPhone 6 user photos. But what you haven’t seen that much of, until today’s expansion of the iPhone World Gallery, are examples of what users can capture with built-in iPhone 6 video camera tools (helped along with additional apps and accessories).

Now, seven videos have been chosen to appear in the iPhone World Gallery on TV, in theatres, in rich media web ads and on Apple.com. The selected clips are brief, but show what you can do using things like slo-mo, time-lapse and the built-in video stabilization Apple created to make smooth capture possible even without a tripod or fancy and expensive stable cam mount.

Some, like the one above documenting a Chicago “L” train ride and captured with Instagram’s Hyperlapse, used third-party apps to achieve their effects, but others, like the one below featuring a sparrow eating some food from the shooter’s hand, employ only native Camera app features on iPhone 6 like slo-mo.

This one from Instagram user Cielo de la Paz employs an Olloclip macro lens add-on accessory, which is a tool I also use pretty often in my personal iPhone photography. The point (well-made) is that it’s not just Apple’s own device, but also the software and accessory ecosystem that surrounds them that provides a unique advantage when it comes to creative mobile photographic pursuits.

Other clips use the iPhone 6, 6 Plus, and iMovie combined with the native camera app, and document a range of different things. You can check them all out below.

This whole campaign does a great job of emphasizing one of the device’s core strengths, while also generally enriching the spaces in which it appears, highlighting quality image and video captures from actual users that also, as a result of their origin, don’t necessarily suffer from the same invisibility or annoyance problems that can plague display and digital advertising.

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The EHang 184 Is A Human-Sized Drone Taking Off At CES

We’ve seen some pretty cool stuff on day 1 of CES 2016, but probably nothing more eye-catching than the EHang 184, a human-sized drone built by the Chinese UAV company EHang . Yes you heard right — a giant autonomous drone that fits a human. It’s basically what you would expect to see if someone shrunk you down to the size of a LEGO and stuck you next to a DJI Inspire. Except no one was shrunk, and the giant flying machine was sitting smack in the middle of the CES drone section. EHang, which was founded in 2014 and has raised about $50M in venture fundingto date, was pretty gung-ho about telling everyone at CES that the 184 was the future of personal transport. And for the most part, people were too in awe to question them. But the reality is that the company probably was using the 184 as more of a marketing tool for their standard-sized drones like the Ghost . Not that we’re saying that the 184 will never be a real thing, just that it probably isn’t co...

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How ad-free subscriptions could solve Facebook

At the core of Facebook’s “well-being” problem is that its business is directly coupled with total time spent on its apps. The more hours you pass on the social network, the more ads you see and click, the more money it earns. That puts its plan to make using Facebook healthier at odds with its finances, restricting how far it’s willing to go to protect us from the harms of over use. The advertising-supported model comes with some big benefits, though. Facebook CEO Mark Zuckerberg has repeatedly said that “We will always keep Facebook a free service for everyone.” Ads lets Facebook remain free for those who don’t want to pay, and more importantly, for those around the world who couldn’t afford to. Ads pay for Facebook to keep the lights on, research and develop new technologies, and profit handsomely in a way that attracts top talent and further investment. More affluent users with more buying power in markets like the US, UK, and Canada command higher ad prices, effectively...

NVBOTS Wants To Make 3D Printers As Easy As Toasters

Right now 3D printing curriculums, if they exist, are fairly sparse. Putting a two thousand dollar machine in front of a grade schooler usually ends up in a lot of 3D printed Yoda heads and not much education while the learning curve for most 3D design tools is steep. That’s what the founders of NVBOTS, AJ Perez, Forrest Pieper, Christopher Haid, and Mateo Peña Doll, are looking to solve. Their product, the NVPRO , is a 3D printer with a few interesting features. The two most interesting are the automatic removal system which pops parts off of the build plate when they are done and a built-in print server that allows you to print from any device. This means you can run large batches of prints from different users with each part popping off as its printed. This means a class of students can send jobs to a printer and then pick them up just as they would a laser printer. The printer also supports a central “admin” who can check jobs before they are printed as and offers a ...

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