Skip to main content

Three Reasons Why You Need Better Personal Cyber security


From the infamous Sony hack to the recent WannaCry virtual catastrophe that affected over 300,000 computers, the need for reliable personal cyber security has never been more apparent. Rubica's skilled team of experts want to remind every one of the importance of cyber security and the three reasons why it is becoming a more pressing issue every day. With top-notch personal cyber security, most attacks are preventable.


1. Larger Number Of Attacks
Americans have heard of the most notable attacks on major corporations or government entities over the past several years. However, most people who are not in the information security field do not learn just how much the attack frequency is growing. The number of cyber attacks carried out worldwide in 2015 was quadruple a number of attacks recorded in 2013. Although the cost associated with the number of annual recorded attacks is in the $500 billion range right now, experts say that it will grow well into the trillions by 2020. Those costs reflect lost data, lost productivity, stolen money, stolen personal information, business interruption and much more.


2. Increasing Attack Severity
To make matters worse, the severity of the attacks grows worse each year. While some programs in the past may have targeted only personal or financial information, thieves are taking medical data, trade secrets, personal emails, and even photos to use for their own benefits or extortion. The 2016 presidential race showed that nobody is safe from attacks. Candidate Hillary Clinton was the target of a major hack that resulted in her personal emails being spread far and wide. Programs today may attack several vectors and maximize damages.


3. Personal Cybersecurity Cost Misconceptions
When it comes to a personal budget or a business budget, most people put items such as property insurance and mortgage payments at the top of their priority list. However, cyber security usually ranks closer to the bottom, and that is a financially dangerous decision. Any person or business may become the target of a vicious cyber attack. If the risks are identity theft, extortion, confidentiality breaches and similar problems, the cost of personal cyber security must be a top priority. When it comes to the massive expense of paying for the damages after a security breach or a hack, the cost to prevent such events pales in comparison.

An executive order was signed in May that will strengthen cybersecurity for the nation's infrastructure and federal networks. While government agency heads are now tasked with improving the government's cyber security, businesses and individuals must be proactive in protecting their own interests.


About Rubica
Rubica specializes in personal cyber security. Customers can sign up for the company's security app to prevent hacks. While most cyber security software programs automatically detect some known threats, they do not catch all of them. Also, possible threats are analyzed by the software program before it decides what to do with them.

Rubica decided to take the old concept of cyber security to a whole new level with their app. Users sign up, choose a coverage plan and download the app. They do not have to read tutorials about operating it. Although the app's design reflects simplicity, its capabilities are sophisticated. It not only detects known threats but also detects user activity. The program's advanced AI tools allow it to also learn the user's normal activities to better identify suspicious actions such as excessive use during off hours or connecting to an unknown server. To help strengthen the app's reliability, human cyber security specialists analyze detected threats. They are usually able to solve or remove them remotely. However, they will reach out to customers when a threat is detected that requires action.

Although the company was founded in 2016, it has already grown in popularity among public figures, media personalities, professional athletes and high-profile executives. Users appreciate Rubica's app because of its non-intrusive setup. It runs nonstop as a background process without consuming too much space. The app is compatible with nearly every tablet, smartphone, and computer. When users connect to the app, they are connecting to Rubica's special virtual private network. This means that any activity at home or at work is encrypted. Internet service providers normally log online activity and sell reports of it to marketers and outside agencies. When a user is connected to the Rubica VPN, none of their online activity is visible to the ISP.

The professional team members at Rubica offer new customers a free cyber security audit. Rubica's team is comprised of security and privacy specialists who have backgrounds with the NSA, Scotland Yard, and similar agencies. While many of the company's clients have a high net worth and extensive assets to protect, the app is useful for anyone with personal cyber security concerns.

Comments

Popular posts from this blog

Visa confirms Coinbase wasn’t at fault for overcharging users

Yesterday, we wrote that Coinbase customers were being charged multiple times for past transactions. While some speculated that the erroneous withdraws were down to a Coinbase engineering issue, Coinbase issued a statement saying it wasn’t liable for the duplicate charges. The blame, instead, rested with Visa for the way it handled a migration of merchant categories for cryptocurrencies, Coinbase said. While you can read my post yesterday for an in-depth description of what happened, the basic gist is that Visa refunded and recharged (under a different merchant category) a month of old transactions. Many users saw the recharge come through before the refund processed, making it look like they were double charged. Honestly, the issue was likely exacerbated by existing payment rails — it’s normal for refunds to take multiple days to show up on credit and debit statements. But here’s where it gets weird — this morning Visa issued a statement to some publications shifting the blam...

LeafLink Raises $750K To Become Salesforce For The Cannabis Industry

LeafLink , an NY-based wholesale management platform for the cannabis industry, has closed a $750k seed round led by group of NY angel investors. The software platform is designed to support participants in a B2B supply chain, providing basic tools designed to save money for retailers and allow producers to get better pricing for their product. These tools will include a centralized location to view correspondence between buyers and suppliers, inventory and order tracking tools, and a portal to discover new products and services so users can source leads and close deals from within the platform. Founders Ryan Smith and Zach Silverman explained that they “believe cannabis regulation and distribution is moving toward mimicking the alcohol industry with regional distributors and nonsensical supply chain participants”. By focusing on creating a supply chain similar to the alcohol industry, the company hopes to eventually be the universally accepted way for buyer...

Here’s how to keep track of Elon Musk’s Roadster and Starman in space

Elon Musk’s Starman, the mannequin driver of the Tesla Roadster SpaceX launched aboard its Falcon Heavy rocket, is taking a trip around our solar system, in a large elliptical orbit that will bring him relatively close to Mars, the Sun and other heavenly bodies. But how to track the trip, now that the Roadster’s onboard batteries are out of juice and no longer transmitting live footage? Thanks to the work of Ben Pearson, a SpaceX fan and electrical engineer working in the aerospace industry, who created ‘Where is Roadster,’ a website that makes use of JPL Horizons data to track the progress of the Roadster and Starman through space, and to predict its path and let you know when it’ll come close to meeting up with various planets and the Sun. The website tells you the Roadster’s current position, too, as well as its speed and whether it’s moving towards or away from Earth and Mars at any given moment. It’s not officially affiliated with SpaceX or Tesla, but it is something Elon...

How ad-free subscriptions could solve Facebook

At the core of Facebook’s “well-being” problem is that its business is directly coupled with total time spent on its apps. The more hours you pass on the social network, the more ads you see and click, the more money it earns. That puts its plan to make using Facebook healthier at odds with its finances, restricting how far it’s willing to go to protect us from the harms of over use. The advertising-supported model comes with some big benefits, though. Facebook CEO Mark Zuckerberg has repeatedly said that “We will always keep Facebook a free service for everyone.” Ads lets Facebook remain free for those who don’t want to pay, and more importantly, for those around the world who couldn’t afford to. Ads pay for Facebook to keep the lights on, research and develop new technologies, and profit handsomely in a way that attracts top talent and further investment. More affluent users with more buying power in markets like the US, UK, and Canada command higher ad prices, effectively...

SoftBank Lands $236M From Alibaba And Foxconn To Bring Its Pepper Robot To The World

Remember Pepper,  the intelligent robot that SoftBank unveiled last year ? Pepper goes on sale in Japan this coming weekend, but in advance of that launch  SoftBank has revealed  that Alibaba and manufacturer Foxconn have invested $118 million each in its robotics division. That deal will give Alibaba and Foxconn 20 percent shares in SoftBank Robotics Holdings (known as SBRH), with SoftBank retaining a dominant 60 percent stake. “SoftBank, Alibaba and Foxconn will build a structure to bring Pepper and other robotics businesses to global markets, and cooperate with the aim of spreading and developing the robotics industry on a worldwide scale,” SoftBank said in its announcement. SoftBank isn’t short on money, of course — it is building up quite a portfolio of e-commerce investments across Asia — but its two partners bring know-how, strategy and global networks to the table. So, it looks like Pepper has eventual world domination plans. Or, at least, ...