For what seemed like an eternity, Microsoft's share of the global smartphone market stubbornly hovered at around 3-4%. Earlier this month, though, independent industry analyst Gartner revealed that Windows Phone share had slumped to just 1.7%.
When BlackBerry suffered this kind of painful decline, most objective commentators rightfully lambasted the company for its failures. But in the case of Microsoft’s failure to deliver in mobile, there are still those who maintain that this is all part of some grand plan, a master strategy that will soon become clear, validating those who stuck with Windows handsets after all these years.
Call me a cynic, but I can’t see any basis for that position beyond wishful thinking.
Indeed, despite my personal affinity for Windows, even I can see that Microsoft’s approach to mobile devices has always been a mess, and there remains little evidence of a clear and cohesive strategy to propel its smartphone platform to success.
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